Build it and they may or may not come
"Build it and they
will come!" An axiom made famous in the movie 'A field of dreams'.
As warm and inviting as that sounds, it just doesn't hold true for
the internet. Imagine your website as a billboard advertisement jutting
above the treetops on I95 in South Carolina. It's a nice advertisement,
but who's going to see it? Only those people who happen to be traveling
on I95 through South Carolina.
There are more than 85 million websites on the internet, and there
is a good chance that several of them are your competitors'. So, how
do you get customers to drive down the highway where your billboard
is?
Market it and they WILL
COME!
Building a website guarantees
nothing. Promoting that website is the key to success. Infopages will
turn your 'billboard' into a 24hr flashing, screaming and exploding
neon light beckoning clients to go to your site, read your
literature, view your services and purchase your products.
The Infopages Solution
Our suite of Marketing tools
affords us the ability to uniquely market your site and track the
success of each marketing venture, as well as track all the visitors
to your site, where they came from, what part of your site they are
entering, which keywords and keyword phrases they used to search before
coming to your site, as well as a host of other information. And,
we can provide this to you in colorful graphs and detailed information
that is easy to use and comprehend. This allows us to determine the
level of success of the marketing campaigns and redirect resources
where required.
We will customize a complex and thorough promotion and marketing campaign
- ongoing in some cases - based on our set of proven marketing tools.
And, we will tailor it to fit your budget.
How do we do it? Well, we won't reveal the minutia, then our competitors
would be able to do the same thing, but what we can reveal, is that
we base it on four strategies:
1.URL Submission and Search Engine Ranking
2.Banner Advertisements
3.Internal Marketing
4.Collateral Materials