Banners are the animated advertisements usually seen
at the top of search engine pages like Lycos or Yahoo or onsites like
the Washington Post, Cnet's or ESPN's website. They come in a variety
of sizes and shapes; some are animated and others are static. What
banner ads can do is drive targeted customers to your products.
Banner ads are most effective when used in either of two ways, one
is on search engines, the other on the heavy traffic sites. On search
engines, you can 'purchase' a keyword or keyword phrase so that whenever
a user completes a search using a keyword or phrase you purchase,
your banner will show up at the top of the page.
We have access to the user demographics on the heavy traffic sites.
And, we will place your banners on the sites and/or pages that present
the greatest opportunity for your success. We develop highly effective
campaigns based on your product and customer analysis.